Heart for the House

East Coast

Art Director / Designer / New York, NY. / 2018

Team: Daniel & Lauren Brook, Christopher Davenport, Michelle Palafox, Mike Quattrocchi, Dalton Hayes, Zachary Mullings, Hillsong LA

Social Media
My Heart is for This House.      
I Will Not Betray My Heart.      

"Hillsong Church is not built on the gifts & talents of a few, but on the sacrifices of many." — Brian Houston, Global Senior Pastor of Hillsong Church.

This annual campaign seeks to encourage Church members to give generously over & above their normal giving to see God’s Church go farther to meet the needs of His people.

Each year we endeavor to intentionally and creatively craft a timely campaign relevant to the “heartbeat” of what is happening not just in the world but specifically in our Church.

Inspired by a 1912 speech entitled “I’ll Fight,” by William Booth, founder and General of The Salvation Army,” this campaign sought to capture the urgency and vigor Booth expresses to fight for the marginalized and disenfranchised of the world. The tone and design decisions made for the campaign capture this “call” to people — the same call God has for His Church.

A multi-phased / multi-platform strategy was implemented to inspire church members towards a unified “heart for this house,” & to encourage giving / generosity. A web / social media presence, printed collateral & live experiences / activations document the firsthand stories of Church members and the impact their giving to and God’s movement in the Church has had in their lives.